To demonstrate the superiority of Vichy’s UV-AGE DAILY sunscreen while educating the public on the critical importance of daily UV protection for skin health and photo-aging prevention, we leveraged unique ambassadors: top athletes who embody performance and resilience against the sun.
Our global campaign #MEvsUV featured three world-renowned champions – Cassandre Beaugrand (Triathlon Champion), Vincent Luis (2x Triathlon Champion), and Marina Correia (Longboard Dancing Champion) – showcasing their daily lives as athletes intensely exposed to UV rays.
The athletes incorporated UV-AGE DAILY into their daily routines, protecting themselves before each training session, competition, and challenge. Cassandre, in the midst of her triathlon training, demonstrated the product’s water and sweat resistance even during intense physical activity. Vincent, with his prolonged training sessions under the scorching sun, proved that the highly protective and breathable formula serves as a true shield against UV rays. Marina, with her long days under the sun practicing longboarding, showcased how the sunscreen adapts to daily use while maintaining optimal protection.
Striking visuals for point-of-sale displays and authentic testimonials were captured in immersive videos shared on social media, creating a strong and engaging connection with the audience. By using athletes as spokespersons, we effectively demonstrated the superior performance of Vichy’s sunscreen while raising public awareness about the need for daily UV protection to maintain healthy, youthful skin.
