Our team supported Schmidt to create and produce a social media campaign that rethinks the brand’s strategy: make Schmidt a “love brand” using snack content and entertainment.
The main objective with this campaign : to present the brand’s products (kitchen and dressing room) through short, inspirational capsules for social media . Therefore, the team sourced the top trends on social networks (home tour, sketch, tidying/satisfying, stop motion…) to turn them into a series of 32 entertaining videos (16:9, 9:16 and square format)
