Parasidose, the must-have lice and nit treatment brand from Laboratoires Gilbert, is hitting hard with a 360° communication campaign designed by 87seconds. A TVC (first broadcast on 08/23), POS and digital campaign 100% conceived, created, illustrated and animated… IN-HOUSE by the creative and production agency.
To guarantee the campaign’s success and impact, 87seconds used an artificial intelligence tool to test creative ideas beforehand, to ensure that viewers remained emotionally positive, despite the subject matter. We wanted to make sure that this campaign was perceived as a unique, uninhibited experience, taking the fear out of people and leaving room for smiles… It’s a real declaration of war, but with a touch of fun that makes it irresistible.
