Maybelline NY’s Brave Together is a global initiative for those with anxiety or depression and for those who want to help. With the help of 87s this year the brand created and produced a series of video support tools for the French market.
The Brave Talk videos starred influencers that have proven credibility in the mental health space, working closely with Musae to guarantee a fair tone of voice on this sensitive topic. The content was relayed through social media capsules and the long-format videos are permanently hosted on their platforms.
