Maybelline New York

Digital campaign

Ready to play beauty’s Sherlock Holmes? 🕵️‍♀️💄

Maybelline New York challenged our creative agency to showcase their 3 must-haves, and here’s the result: an ultra-glam interactive investigation at the heart of a girls’ band, allowing web users to lead an investigation starring our trio of products.
In this story, it’s up to you to find out who took the Must-Haves, thanks to the various clues scattered around TikTok and Amazon.