Launch of a cosmetics brand that stands out in a very competitive sector.
Objective
360° campaign to boost customer engagement and brand recognition. Consolidate the brand’s reputation and its commitment: that of giving meaning to beauty through ultra-healthy and ultra-effective but, above all, ULTRAFRESH products.
Concept
Shocking idea to raise awareness about the beauty industry. The proof? An approach based on transparency and reasonableness: “Cosmetics that have nothing to hide”. The campaign shows the different stages of production “from field to skin” that the company is responsible for.
Delivery
Redesign of the brand (logo, typographic classification, visual reference), production of numerous assets (30-second video, short version, 6 short spots, short versions for RS and paid), production of printed visual reference for street advertising and activation event and street marketing in a fresh produce market.