HelloFresh has a very localized communication strategy to resonate more strongly in its markets. For example, we created a social media campaign with Belgian radio and TV host Maria del Rio to increase brand awareness and conversion in Wallonia. This last campaign was focused on the “back-to-school” period, a good time to change one’s way of consuming, which materialized in a long and short version of the hostess’ video, as well as 6 digital and social-media capsules for each type of product.