FILLMED

Digital Campaign

Challenge for Our Creative Agency: 100% Digital Awareness Campaign

Proposed Creative Concept: We use a metaphor comparing skin to a blank canvas. Our skin is like a blank canvas, influenced by the choices and experiences of our lives. Sometimes, our canvas becomes dull and our colors fade. It’s up to us to fill it with color and beauty using the products we apply to our skin.

Assets: 100% in-house production, from creation to post-production, including:

  • 1 master film in 2 versions
  • 2 cutdowns
  • 1 B2B adaptation
  • 4 snack contents: stories & in-feed adaptations
  • 2 key visuals
  • 10 digital images

 

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