Already well-known in the US, the hair care brand for all types of wavy and curly hair has just entered the French and UK market.
And they chose 87s to support the launch
Our mission : deliver a manifesto hero film to establish the brand’s identity, followed a digital campaign with how-to’s and social content. Anchored in the brand’s positioning of expertise and heritage this colorful, lighthearted and fun campaign gives a new bounce to the brands’ look & feel.
