The main aim of this campaign is to promote the new Sun Stick and the brand’s star product: Hei Poa Pure Monoi Oil. Contrary to popular belief, monoï is not at all for sunbathing…⛔ On the contrary, its purpose is to moisturize body and hair on a daily basis, even in winter. That’s precisely the challenge that 87seconds and Hei Poa set themselves for this campaign: to change people’s minds about this iconic product. The result: a campaign in which Tahitian nature comes to town!
