Vichy’s Capital Soleil UV-CLEAR SPF 50+ new products
Highlighting new suncare products with a powerful 360 campaign
How to shift minds on daily photo-protection by raising awareness on the #1 enemy of skin marks : UV rays.
A global 360° campaign
THE CHALLENGE
Accelerate the growth of daily sun protection and adoption of UV-Age and recruit wider audiences with oily skin with UV-Clear innovation.
87s’ challenge was to own daily photo-protection and make it an unskippable step in every skincare routine for all skin types thanks to the advanced daily UV protection that also improves the appearance of the skin.
A modern campaign for Vichy Laboratoire
A FULL ECOSYSTEM
We created a complete video asset library including Trueviews, Bumpers, Social Media formats to meet Vichy’s content needs during the launch of their new suncare products.
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