Global #MEvsUV campaign
Our creative agency took on the challenge of demonstrating the superiority of Vichy’s UV-AGE DAILY sun care product, while educating the public about the importance of daily UV protection in preserving skin health and delaying photoaging. To achieve this, we called on top athletes who symbolize performance and resilience in the face of the sun.
A global #MEvsUV campaign
spotlights three world-renowned champions
The #MEvsUV global campaign highlights three world-renowned champions: Cassandre Beaugrand (Triathlon Champion), Vincent Luis (double Triathlon Champion) and Marina Correia (Longboard Dancing Champion). These athletes, exposed daily to UV rays, have incorporated UV-AGE DAILY into their routines, demonstrating its benefits.
Striking visuals
and authentic testimonials
Powerful point-of-sale visuals and authentic testimonials were captured in immersive videos on social networks, creating a strong and engaging link with the public. Using athletes as spokespeople, we convincingly demonstrated the superior performance of Vichy sun care products and raised awareness of the importance of daily UV protection to maintain healthy, youthful skin.
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