Shifting Perceptions: Vichy's Solar Water 360° Campaign
A comprehensive campaign to strengthen brand trust and prove Vichy’s Solar Waters to be the ultimate sensorial sun protection.
Strengthening Trust in VICHY's Seasonal Offer
87s' strategy to position Solar Waters as the ultimate sensorial sun protection, aimed at building trust and transforming misconceptions about liquid SPF products.
A compelling narrative and premium visuals that resonated with consumers
Our aim with this 360° was to shift the mindset of consumers regarding protective waters, addressing the misconceptions of it being less protective. Promoting Vichy’s Solar Waters as a revolutionary product that combines superior protection with a delightful sensorial experience. By tapping into this insight, we crafted a compelling narrative that resonated with our target audience while emphasizing the importance of taking care of their skin’s health.
The Big Idea : Shifting Minds with the Right Move
A full eco-sytem to support a modern campaign for Vichy Laboratoires
We created a complete campaign ecosystem for Vichy with a range of video assets and digital formats. This included a Hero film, a Trueview, YouTube pre-rolls, and various Social Media formats such as stories and in-feed content. By leveraging multiple platforms, we ensured maximum reach and engagement during the launch of Vichy’s new suncare star products. Our ecosystem approach allowed us to meet Vichy’s content needs while effectively showcasing the benefits and sensorial experience of Solar Waters.
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