A creative 360 Campaign in full motion design
Our creative agency worked with the Revlon Professional brand to present UniqOneTM Curls, with a bold 360° campaign.
a game-changing
360 campaign
Our creative agency 87seconds, worked with the Revlon Professional brand to introduce the new UniqOneTM Curls treatment, with a bold 360° campaign designed to shake up hair care communication around the world. With animated storytelling and an original artistic approach, this collaboration is set to captivate and redefine the way we talk about curly hair.
Evolving in the dynamic but saturated hair care market, Revlon Professional and 87seconds took on the challenge of introducing the UniqOneTM Curls treatment to a digitally-sensitive Generation Z audience. After a long process of co-creation and the exploration of countless ideas, our creative agency teams designed an illustrative campaign that aims to challenge the aesthetic codes of the beauty sector with a “thumb-stopping” effect, adapted to the fast-paced, visually dynamic world of our core target audience.
Create an engaging and visually
stunning campaign
“Our bold, illustrative storytelling was designed to resonate deeply with our constantly on-the-go audience, looking for brands that stand out for their creativity and boldness. The success of this strategy is a testament to the power of visually compelling storytelling to connect with consumers on a more personal level.” Chloé Chaniot, Creative Director at 87seconds.
The objective of this campaign was to create something visually stunning and deeply engaging, a story that would not only be seen but felt across all touchpoints.
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