Integrated 360° campaign for Le Petit Marseillais
Our creative agency executed a comprehensive 360° advertising campaign, currently airing across multiple channels to maximize reach and impact. The campaign includes a TV spot that captures the essence of Provence, engaging digital and social-first content, and vibrant print assets to enhance the in-store launch, all designed to provide an immersive experience for consumers.
Dive into the World of Provence with our Multichannel Campaign
Sunlit TV Spot, Engaging Digital Content
Recognizing the growing importance of hair care product performance in consumer purchasing decisions, the brand has launched a new line: Expert Réparation, to meet the demand for effectiveness in this category.
“Our challenge for Le Petit Marseillais was to blend the category expertise of hair care with the sensory and light universe that defines the brand. Our creative team proposed an approach based on a strong emotional consumer insight: children are unfiltered. When they think someone’s hair looks dry, they’ll say it in their own way. It’s through this candid and emotional bond between the little boy and his mother that we can more effectively communicate the expertise of Le Petit Marseillais,” explains Chloé Chaniot, Creative Director at 87seconds.
The agency executed a 360° advertising campaign, currently running across various channels to maximize reach and impact. This includes a TV spot that evokes the essence of Provence, engaging digital and social-first content, and sunny print assets to enhance the in-store launch—all designed to deliver an immersive consumer experience.
