Interactive e-commerce campaigns: the new essential to stand out
The rise of interactive e-commerce campaigns
With the rise of online sales, brands are competing to stand out in a saturated market. Simply showcasing products is no longer enough: it has become essential to integrate captivating and interactive experiences that create a genuine connection with consumers.
Interactive e-commerce campaigns address this need by combining storytelling, gamification, and optimized digital channels. These experiences not only capture users’ attention but also extend their engagement on platforms, increasing the chances of conversion.
The example of maybelline:
An immersive and captivating experience
A prime example of the potential of these interactive campaigns is the initiative by 87seconds for Maybelline, integrating both Amazon and TikTok platforms. This campaign turned product promotion into a playful and immersive experience through a glamorous investigation concept.
Users were invited to solve a mystery while exploring the brand’s products, blending gamification with discovery. On TikTok, short and interactive videos reached a broad audience, while Amazon facilitated direct conversions through a dedicated page combining videos and optimized product listings.
This campaign clearly demonstrates how a well-crafted creative strategy can transform an e-commerce campaign into a memorable and high-performing experience.
The benefits of interactive e-commerce campaigns
Interactive campaigns, like the one developed for Maybelline, do more than just promote products; they deliver real added value for both brands and consumers. Here are the three main benefits observed:
- Strengthening customer loyalty
Offering a unique experience establishes a strong emotional connection with consumers. - Increasing conversions
Engaging users through immersive formats stimulates impulse purchases and boosts the average cart value. - Extending time spent on platforms
Interactive content invites consumers to explore further, enhancing their overall engagement.
The importance of a solid creative strategy
To ensure the success of an e-commerce campaign, a well-structured creative strategy and technical expertise are essential. At 87seconds, every project is designed to align perfectly with the brand’s objectives while incorporating interactive and platform-optimized elements.
This expertise enables the creation of cohesive campaigns that drive both engagement and measurable results.
Interactive e-commerce campaigns represent a major opportunity
for brands aiming to stand out in an ever-evolving digital landscape.
With signature projects like the one developed for Maybelline, 87seconds positions itself as the ideal partner to transform online shopping experiences. For campaigns that leave a lasting impression and enhance performance, the immersive and interactive approach remains indispensable.
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