Create a prestigious live phygital event
EDHEC Business School called on the 87seconds team to imagine and develop its annual seminar.
Make Your Mark For Good
A hybrid seminar mixing physical and connected audiences
The challenge: to develop a phygital event (physical and digital) that concretely integrates sustainable development issues: social inclusion, respect for the environment, people and the planet
Each year, EDHEC wishes to organise an evening to bring together the School’s alumni community and to feed their pride in being EDHEC, meeting other EDHEC graduates. The objective: to build a network, widen the circle of influence to exchange, share information, and encourage group dynamics.
87seconds worked with the school to create a prestigious in-person event for 1,000 people with an enhanced digital experience for both the participants of the physical event and the connected.
Phygital events, the solution for your seminar
Creation of a multitude of assets to be engaged before, during and after the event
Our teams worked on the different stages, both on the concept, the content of the exchanges and the technical realisation essential to the smooth running of this event. – A strong claim: Make Your Mark For Good – A plenary session in FR & ENG, with a rhythm and impact on the theme by capitalising on the key profiles from EDHEC – Workshops experienced in person and live during the cocktail party – The creation of the event’s platform for the management of invitations and the live event, the management of live interactivities – A variety of assets on the theme: a paper invitation that turns into a plant, ambassador videos to start the conversation on the theme, a DIY video, wooden trophies, a time capsule, stools to build, a human-chain video telling the future hopes, and many others!
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