87seconds et DOP launches STAND'DOP
For DOP’s big media comeback, we launched STAND’DOP, the first 100% TikTok series, designed to reconnect and engage with new targets: like a funny sitcom, but without having to be on TV! Between entertainment and engagement, the campaign supports DOP’s image and enriches its relationship with the community. It’s all interwoven in a collaboration with 4 humorous content creators who reflect today’s society and amplify the organic impact.
Creation of DOP's first 100% TikTok saga
Become part of French people's daily lives, just like a sitcom, without the need for television.
This concept blends entertainment and engagement to address all brand messages and organically produced RTBs. It also supports the brand’s image and enriches the emotional relationship between DOP and its community. All this, with a focus on the talent of content creators who reflect today’s society.
The first step was to choose consistent designers. Their universe and audience had to be consistent with the project, so that they could remain as authentic and free as possible.
The second step was to write the sketches. Although the starting point was a co-creation session between the agency and the artists, they were each given carte blanche to finalize the writing of their sketch. The only rule was to draw inspiration from DOP in a family spirit.
The agency then worked with the artists to stage their sketches, bringing their humor to life in the visual world of DOP.
Organic performances
A campaign that shines thanks to content creators
To amplify the campaign’s organic impact, the sketches were broadcast directly on the content creators’ Tiktok account. It was the artists and their community who spread the word about the campaign throughout the territory.
Results: +10M organic impressions.
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