Discover the secrets of a viral video to generate strong engagement on social media

Create original and creative content:

Creativity is essential when designing a viral video. We believe that money does not make good ideas, but indeed that good ideas make money. That’s why the key to a successful video lies in creating unique, original, and captivating content that stands out and resonates with your audience. To do this, captivate your audience with a compelling story, engaging characters, powerful narrative elements, and unexpected twists. All while conveying real emotions (laughter, joy, surprise, nostalgia…) from the first few seconds. Make them want to keep watching from the beginning. It’s all about creating magic by finding the perfect balance between authenticity, creativity, and strategy. Content that stands out from the rest has a higher chance of going viral. Mondelez video case study.

Optimize the length of your video:

The duration is one of the key factors for a video to go viral. With limited attention, social media users naturally gravitate towards shorter videos. Ideally, try to stay within the range of 30 to 60 seconds, as these are the formats that work well for Instagram Reels, TikTok, and Snapchat content. If your video requires more time, make sure to maintain a fast-paced and engaging rhythm to avoid losing your audience’s attention.

Use eye-catching visuals:

Eye-catching visuals are also essential to grab users’ attention on social media. They have a higher chance of being shared and spreading rapidly. Use vibrant colors, high-quality images, and impactful graphics to make your video visually appealing.

Engage your audience:

Encourage audience engagement by incorporating interactive elements into your video. For example, ask viewers to share their own stories in the comments or participate in challenges, or pose questions and encourage reactions.

Optimize your title and descriptions:

An attention-grabbing title visible from the first seconds and well-optimized descriptions are essential to attract users’ attention and improve the visibility of your video on social media. Use relevant keywords and hashtags, be concise, and make people want to click to learn more.