Digital Campaign
Ready to play beauty’s Sherlock Holmes? 🕵️♀️💄
Maybelline New York challenged our creative agency to showcase their 3 must-haves, and here’s the result: an ultra-glam interactive investigation at the heart of a girl band, allowing users to solve a mystery where the star of the show is our trio of products. In this story, it’s up to you to figure out who took the Must-Haves, thanks to the different clues scattered across TikTok and Amazon.
An ultra-glam interactive survey
at the heart of a girls' band
A powerful campaign
with immersive content
A powerful campaign rolled out with immersive content In the trend of mystery games and “whodunit” films, we developed an interactive experience where users could solve a mystery starring our trio of products through various clues spread across TikTok and the gamified Amazon Brand Store.
The campaign was rolled out powerfully with immersive content: an interactive Brand Store on Amazon, 1 teaser film, testimonial videos, TikTok capsules, content creator relays, and an e-commerce contest. This effective synergy between Amazon and TikTok allowed us to amplify brand awareness, engagement, and massively boost conversion.
The campaign’s success has been phenomenal, generating massive conversion results and significant user interaction. By combining immersive creativity with a powerful e-commerce strategy, we not only increased sales but also turned viewers into engaged buyers, proving the effectiveness of our innovative approach.
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