Shiseido takes the plunge with an "underwater" influence campaign
Supporting the Shiseido brand for the launch of the new Essential Energy.
How?
Creation of a 100% creative and impactful global influence campaign
To create an influencer campaign with strong art direction and a big idea for the launch of the new Essential Energy. To maximise the reach of the ad, we created an underwater campaign with 12 influencers from around the world challenging their own communities.
Surprise, engagement, content creation
No time to be shy
A 100% in-house activation, from conception, production to broadcast. A multi-stage campaign to surprise the audience first; we created a creative box to send to influencers.
The influencers were then able to invite their Instagram communities to participate in a 4-week challenge to test the product. For the last step, we invited the influencers to participate in an underwater shoot.
A way to produce rich, original content that the influencers could use on their social platforms.
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